Warehousing a Branding Exercise beyond Shipping and Store
Warehousing should not be considered as exercise as limited to the shipping and storing of goods, moreover, they are as according to the some logistics experts are value added services. That is termed as extras they offer to their customers apart from basic functions of storage, inventory control and order fulfillment.
The concept of valued added services arrived in the logistics because of customers treated the logistics as commodity service driven by price instead of brand identity like purchase of gasoline, milk, vegetables, etc. So where a value added services comes into focus, it is the problem resolution that is the core point which plays a role in value added services. A provider in logistics gains an edge in business by providing services which solves a problem for the customer.
From a customer’s perspective a value added service, he counts as something that can improve productivity thus increasing sales and profit. A service that catches more customers is a value added service. The higher level of value added services are scarce but complex too so a customer can understand its value and importance. Once some warehouse companies advertised fire proof storage and computerized inventory value added services.
Some of the most widely used value added services are packing services, marking and recording. In certain classes the value added services are like manufacturing, testing, assembly, or kitting. So there is no such lack of customer related value added services even the call center services and all are part of value added services. For processes whose chief service is warehousing, transportation management is measured a value-added service. Some warehouse companies offer freight arrangement and dislodging as services designed to save transportation dollars for their customers help a warehouse to consolidate business and built brand name.
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